From the September 12th edition of the New Mexico Business Weekly:
Frustrated by the empty storefronts at 100 Gold Ave. SW, retail tenants in the historic Downtown district are taking marketing matters into their own hands. They have come up with a new leasing campaign called “Slivers of Gold” to entice successful retailers throughout the Duke City to open more stores along Gold Avenue.
Mayor Martin Chávez will host an invitation-only Sept. 30 Slivers of Gold gala that will invite established retailers to see the vacant 14,000 square feet at 100 Gold as well as the entire Gold Avenue shopping district.